Customer Intelligence Blog
Evolving relationships for business growth
For those that didn’t study Latin or law, caveat emptor quite simply means “buyer beware”. David Reibstein, the William Stewart Woodside Professor, Professor of Marketing at Wharton Business School and author of “Marketing Metrics: 50+ Measures Every Manager Should Master” says that marketers chase growth, but few get very specific
Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals. If you were climbing
Recently, SAS had the pleasure of hosting Katie Paine, social media maven, expert on media measurement, and author of Measure What Matters, at the SAS Government Leadership Summit in Washington D.C. The session was jam-packed with the usual drool-worthy stats and figures covering the current status of the social media