Customer Intelligence Blog
Evolving relationships for business growth
What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? Where will you spend scarce marketing dollars for maximum impact? Will you allocate the bulk of your marketing budget to traditional campaigns, or to digital channels? We gained an
In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they're taking a
If you have not visited the SAS Customer Intelligence (CI) web page lately - please take a look and let us know what you think. It's been redesigned to give you a better experience when you visit - flatter navigation, more visual appeal and (my favorite) your point of view. Your