Your point of view on the new CI web pages


If you have not visited the SAS Customer Intelligence (CI) web page lately  - please take a look and let us know what you think. It's been redesigned to give you a better experience when you visit - flatter navigation, more visual appeal and (my favorite) your point of view.

Your point of view shows through on our new web pages in three important ways:

  1. You can choose your perspective.
    Our web data has told us there are 3 likely perspectives to our CI page visitors:
      -   Marketing Executives / CMOs,
      -   Marketing Practitioners / Analytsts & Managers, and
      -   IT Executives / CIOs.
    Choose the one that fits you best to start exploring.
  2. You can start with your "hot topic."
    Our researach has shown five major trending areas with the biggest impact on marketing:
      Digital Marketing,
      -  Multichannel Marketing,
      -  Customer Experience Management,
      -  Marketing Analytics, and
      -  Big Data.
    Start with the one that resonates most with your business.
  3. You can zero in on your own industry.
    Some industries have unique dynamics that influence how they engage with customers. Just consider how many different versions for "customer" there are, so the same person at any given time can be a:
      -  Shopper in a retail store, 
      -  Borrower or depositor at a bank, 
      -  Subscriber of telco and cable TV services, 
      -  Guest at a hotel or spa,
      -  Patron at a casino,
      -  Rate payer of a utility company
    You get the picture - and so do we!

The old website versus the new one

The old CI web page - marketing like it's 1999!

Our old CI web pages were very detailed and informative, with lots and lots of information.

The user experience on our old site, however, was not the best. To me the old site seemed to be geared toward providing tons and tons of detail based on the products, and it seemed as if how or why CI products are used was incidental. It was all about getting the details out there.

.Now that's changed - our redesigned pages take the visitor as the starting point and the thought is to be mindful of the visitor's journey each step of the way.

Our new web pages reflect our acknowledgement of a viewpoint articulated by one of our most engaged customers:

The field of marketing has been undergoing a critical transformation.
Given the ever changing expectations of customers,
marketers care most about overall customer experience,
which means they need to be informed, insightful, and empowered.

What's not changed are the underlying fundamentals of SAS® Customer Intelligence that have earned us legions of loyal customers and broad-based analyst validation. SAS CI is business strategy in an integrated, vendor-neutral hardware framework.

In other words, the legions of software developers, testers, solutions architects and other experts (the "geeks") are all still here. They remain focused on constantly improving CI - a full suite of marketing solutions fueled by the world's best analytics.

And like our CI solutions, the new CI web pages are all about you!


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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