Customer Intelligence Blog
Evolving relationships for business growth
Thanks for joining us for the final post in our series detailing out the Integrated Marketing Management visual that describes what it takes for marketing departments to deliver long term profitable growth to their organizations. In our previous posts we detailed the full visual, and then the first two sections
This blog post focuses on clarifying what's important in integrated marketing managment, as shown in the second of three sections, titled Orchestration and Interaction. Often when I mention this product category – I receive perplexing looks due to the name we have given to this section in the full IMM visual. Previously we
My first post in this series provided an integrated marketing management visual of the full customer intelligence process. Admittedly, marketing is big and complex, so I thought I would help to take a section at a time to highlight what's important. In that colorful disk-shaped schematic, there are three sections that “float” on top of