Customer Intelligence Blog
Evolving relationships for business growth
In blog posts, training courses and individual conversations over the past year, I've been challenging SAS employees to post one blog comment a day, every day. It's the kind of simple yet difficult challenge that can change habits and show long-term results. Why should you try it? A few reasons:
Here is a chain of events I’m sure many of you can relate to: You work hard to acquire an object of value. At some future date you abandon the object. Later, you stumble upon it and ask yourself, How could I have forgotten about this great thing?! I do
I've already announced on my personal blog, the imaginatively-titled David B. Thomas, that I am leaving SAS to go to New Marketing Labs. Today is my last day here. I'm in my office right now, procrastinating, since the packing up has come down to the annoying stage: small things and
Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and
The following entry is reposted from the sascom voices blog, and was contributed by David Hughes, SAS VP of Sales for Europe, Middle East, Africa and Asia Pacific. I hope you enjoy reading his words, as there are important lessons for marketers in the examples he uses to illustrate the
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing