Customer Intelligence Blog
Evolving relationships for business growthOkay, I admit it, I'm old school. In my office, every good plan begins at the white-board. And the more complex the plan, the more colors are used. Today's whiteboard session was about the integration of Social Media in to one of our largest events, the Premier Business Leadership Series which
How do marketers help to fight terrorism? Today I experienced one way...run a top-notch conference that allows private sector banks, law enforcement and regulatory agencies to come together and collaborate with an objective to stop Terrorism Financing. Just two days before the anniversary of the largest terrorist attack on US
I came across this blog by Jim Sheppard (@seosheppard) last week; The Evolution of SAS and Search Engine Marketing, featuring a video by Dr. Pat Stroh - VP, Analysis & Decision Support at IMPAQT. IMPAQT 'specialize in the data-rich, Search-specific area of online marketing' and in the video they
It is Labor Day weekend. The kids are all back in school and soon the leaves will turn. For many of us, these changes trigger business planning for the coming year. Our marketing teams are examining “what worked and lessons learned” and as a leadership team, we are updating our
~Contributed by Stacey Alexander, Social Media Intern, SAS~ I went to a Lunch-n-Learn a couple weeks ago on getting the most out of Google Reader and it’s applications. It was so informative, I was inspired to turn in my iGoogle dashboard for a Reader. Below is a recap of the
Before I begin, I should take a moment to introduce myself. I’m part of the product marketing team for SAS Customer Intelligence. I’ve had the word “marketing” in my title for more than a couple of decades, but still feel like I learn something every day. But then, marketing is