Customer Intelligence Blog
Evolving relationships for business growth
Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
In this segment of “The Nuts & Bolts of Social Media,” Kirsten Hamstra outlines the details of how SAS Publishing planned and executed its social media strategy. SAS Publishing was the first SAS division out on Social Media and they achieved good early success through planning, and are able to
Next week, I'll be part of a blogging panel at the Ragan conference, "The Role of Communications in Creating Best Places to Work." I'm on the panel with colleagues David Biesack, Chris Hemedinger and Becky Graebe, and we'll primarily be talking about our internal blog program on the SAS intranet,
For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
My colleague at SAS, @WaynetteTubbs, is editor of our technical e-newsletter and the Risk Management Knowledge Exchange. Waynette made a great point in this week’s SAS Tech Report that helps us move away from the echo chamber that is social media. We spend a lot of time talking to social