Why SAS customers get it right for marketing

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When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy.

To that end, I've compiled a little list of customer successes that do a great job of telling the story of why SAS customers get it right for marketing. Take a peek at how some of these organizations are leading the way using SAS. They have recognized that the best way to differentiate is by delivering unique customer experiences based on a solid, connected business strategy driven by analytics.

Click on any one of those links below to open the full success story in a new window and read about what may be possible for your organization. I promise you won't be disappointed.

Chico’s
Tripled the success rate of previous campaigns and won lapsed customers back.

Chubb
Targeted lists yield higher growth rates and lower costs for customer acquisition with immediate results.

Expedia
Use of real-time pricing data results in multiple percentage point increase in conversions.

HP
Achieves a 360-degree view based on big data resulting in a 20 percent ROI across campaigns.

Macys.com
Reduced churn rate by 20 percent and saved more than $500,000 in full-time employee productivity.

Orlando Magic
Customizes fan experiences and has seventh-largest revenue stream for ticket sales out of 30 NBA teams.

Scotiabank
ROI in excess of 100 percent, and customer contact policy gives the bank a competitive edge.

Staples
137 percent rate of return with more personalized offers for increased cross-selling and up-selling.

T-Mobile
Retains influencers and reduces churn rate by 25 percent.

Verizon
Produced a 360-degree view of customers in less than three months and improved close rates by 250 percent.

As always - thank you for following!

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About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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