How to put the customer at the center of your strategy #SASEC14


Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point.

It's no coincidence that leading organizations, such as the world's biggest retailer, media conglomerates and large telecommunications operators, all use SAS for marketing excellence.

Executives from these organizations and from business publications leader Harvard Business Review will be presenting their perspectives at the 2014 SAS Global Forum Executive Conference in the following sessions:

These sessions will provide you with viewpoints that explain how to put your customer at the center of your strategy. If you are not attending SAS Global Forum Executive Conference, you can follow developments on Twitter at the #SASEC14 hashtag.

As always, thank you for following!


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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