![How IoT is helping real-time demand planning in retail real-time demand planning](https://blogs.sas.com/content/brightdata/files/2016/07/184912076.jpg)
Using the past to predict the future is a time-honoured practice. Of course it can backfire — which is why financial services firms are required to inform us that ‘past performance is not a guide to future performance’ — but customer behavior is often remarkably consistent. Which is why the