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Customer Intelligence
Hana Kvartová 0
Why I’m not Loyal

If a retailer degrades a loyalty card down to the level of a discount card, it shouldn’t expect higher revenues and customer loyalty. And it certainly can’t expect to know them any better. The floodgates of loyalty cards have opened as of late. Ten years ago I had just one

Analytics
Patryk Choroś 2
3 principles of competing on analytics

In the digital era data analysis is not even a necessity, but an everyday task of any company. The effectiveness and efficiency of decision-making processes has a key influence on whether the organization is successful or fails. The use of advanced analytics in order to obtain the best possible recommendations

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