I'm SAS Regional Marketing Director based in Milan. As a strong believer in teamwork, I continuously engage and motivate people with passion and energy with the determination to support innovation as a main pillar for the growth of the entire enterprise. My main goal is to broaden the use of the analytics solutions throughout the market. I'm wife and mother of two, Marco 26 years old e Stefano 22, that constantly help me to move with the times and improve myself. Fashion addicted, I love reading, travelling and wellness (not only fitness, but a balance between body and soul). Follow me on Twitter @EmanuelaSferco and LinkedIn https://www.linkedin.com/in/emanuelasferco/
Neil Harbisson is completely colour-blind. He sees the world in greyscale. But that does not mean that Neil does not experience colour. Since 2004, he has worn an electronic ‘eye’ that turns the colours into sounds by wavelength. He now experiences the world as a series of tones. He dresses
Il contesto che stiamo vivendo oggi è rappresentato perfettamente dalle parole di Moshe Vardi, professore di Computer Science alla University of Texas e esperto mondiale di robotica. Secondo Vardi, i progressi della scienza robotica e dell’intelligenza artificiale produrranno cambiamenti così drastici e repentini nel nostro modo di vivere e di fare business
Like most of marketers, I find myself reflecting on the evolution of brands. In an increasingly digital world, what is the role of the brand and how can marketers drive more effective customer engagement through Customer Analytics? The last edition of BRANDY16 in Milan brought together diverse speakers and attendees, and generated plenty for
Per tre giorni, la capitale italiana ospiterà Analytics Experience, evento in cui professionisti IT, figure accademiche, business user ed executive da tutto il mondo si riuniscono con l’obiettivo di approfondire lo stato dell’arte degli analytics. Un mix di keynote strategici, storie di successo internazionali, corsi di formazione, certificazione SAS, update
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
When social media first came along, there was a lot of hand-wringing about how this would see the end of face-to-face experiences. Everyone would be too immersed in digital technology to bother going out into the ‘real’ world. We would conduct our lives without leaving home, whether working or socializing.
A pochi giorni dalla XI edizione di SAS Forum Milan, mi piace tirare le somme di questo grande evento che ogni anno accoglie sempre più visitatori e che conferma la centralità del tema degli analytics nelle aziende pubbliche e private. Siamo partiti due anni fa con un'idea chiara di storytelling e
The digital disruption phenomenon is redrawing the market map. New players, products and services are gaining competitive advantage, while traditional business and revenue models are being questioned. Gartner believes that by 2020, thanks to the Internet of Things, information will be used to reinvent, digitalize or eliminate 80% of business
