Analytics 2015 lands in Rome on Nov. 9-11


The digital disruption phenomenon is redrawing the market map. New players, products and services are gaining competitive advantage, while traditional business and revenue models are being questioned.

Gartner believes that by 2020, thanks to the Internet of Things, information will be used to reinvent, digitalize or eliminate 80% of business processes and products developed in the previous decade.

The revolution is underway, and we cannot stand still. Organizations that are not able to start big data analytics projects will lose their leadership roles. Predictive analytics solutions have become the key factor for success because they allow organizations to speed up decision making and make strategic use of data available in real time, driving business operations towards digital transformation.

Analytics 2015 is an event spread across two continents to provide an opportunity for learning and interacting with a wide, international audience via distinctive events built at a “glocal” level. Following the Las Vegas event, held on Oct. 26-27, the European edition will take place in Rome from Nov. 9-11.

It is a training and networking event organized by SAS with the aim of enriching the knowledge and skills of anyone, no matter their job role, who deals with the new data-rich world on a daily basis.

Building the skills

According to a research conducted by Gartner on a sample of 2,810 CIOs, in 2015, BI and advanced analytics will remain (for the fourth-consecutive year) the No. 1 investment priority in the IT agenda of enterprises operating in key sectors and countries.

Frost & Sullivan expects that worldwide data traffic will exceed the threshold of 100 zettabytes by 2025, with an annual growth rate of 40 percent from 2012, raising the urgency to build a wealth of expertise on information management (collection, selection, analysis and data storage).

Adjusting the level of staff expertise on these issues is necessary for any business professional, regardless of role and task. Analytics 2015 aims to support business users and data professionals in their daily activity of using big data consciously and profitably.

Analytics for all – choose your path

Registering for Analytics 2015 offers you the chance to improve personal and professional analytical culture.

All participants, whether they attend the conference only or enroll in training courses as well, will have the opportunity to learn from a series of international best practices talks, case studies and inspirational keynotes.

The event brings together specialized professionals from around the world in one location, with a broad, international perspective. It’s a unique chance for IT, business managers and executives, academic professionals and experts from any industry to share ideas, enrich their networks, learn the latest strategies and tools, and create new business opportunities.

Get Registered

Analytics 2015 will be held in the exclusive Parco dei Principi Grand Hotel & SPA, an "urban resort" overlooking the Villa Borghese and located in the Parioli district, one of the most sought-after areas of the city.

Registration fees can be paid directly on the site: There are special rates for groups, and a special academic discount for students, professors and university researchers.

Join the conversation on social media -- #analytics2015



About Author

Emanuela Sferco

Regional Marketing Director

I'm SAS Regional Marketing Director based in Milan. As a strong believer in teamwork, I continuously engage and motivate people with passion and energy with the determination to support innovation as a main pillar for the growth of the entire enterprise. My main goal is to broaden the use of the analytics solutions throughout the market. I'm wife and mother of two, Marco 26 years old e Stefano 22, that constantly help me to move with the times and improve myself. Fashion addicted, I love reading, travelling and wellness (not only fitness, but a balance between body and soul). Follow me on Twitter @EmanuelaSferco and LinkedIn

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