Federico Alberto Pozzi

Federico Alberto Pozzi is a senior solutions specialist in IMM & Analytics at SAS Italy. The Ph.D. he obtained in Computer Science allowed him to acquire outstanding expertise on Machine Learning and Text Analytics (in particular, Sentiment Analysis) applied to Social CRM, Social Learning and Digital Media Entertainment. He also collected important international experiences: among different international research collaborations, he had a fruitful and long collaboration with Prof. Bing Liu (University of Illinois at Chicago) and Prof. Emeritus Gautam Mitra (Brunel University, London and OptiRisk Systems). Federico has published two books on Sentiment Analysis and several scientific publications in important journals and conferences.

Analytics | Customer Intelligence
Understanding Customer Experience through Omnichannel Analytics

The nexus of mobile, cloud, social and big data is radically reshaping the business world. Nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel and customer service. Such profound changes in the landscape, driving heightened consumer expectations have pushed beyond