Vaia is Customer Intelligence Domain Expert at SAS Greece Cyprus Bulgaria. She advices cross-industry organizations on applying Marketing Best Practices. She specializes in supporting areas like Customer Analytics, Campaigning Automation & Optimization, Real-Time Decisioning, Digital Marketing, Marketing Operations Management and data harnessing to ensure best customer experience. She has extensive experience in banking sector, as before joining SAS she was the Head of CRS&MIS department at a banking institution for 5 year. During this period she gained expertise in direct marketing campaigns, propensity models creation, customer segmentation, reporting, CRM Data mart development, data quality & data integration. She holds a BSc in Economic Science and a MSc in Economic Mathematics.
Being able to communicate effectively is the most important of all life skills. Communication can make or break our world. It can build up healthy and productive relationships or break them forever. For example, how many times each one of us has experienced quarrels that are just a result of
