Customer Intelligence Blog
Evolving relationships for business growth
In a recent Social Media Today post, Alexandra Cojocaru asks, How Predictive Can Social Media Analytics Get? She goes on to offer a few areas where she thinks predictive analytics can be applied to forecast the future using data collected from Facebook, Twitter and other sites. Alexandra mentions a project
I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy question to write an answer to in a quick blog post. Here is what you need to begin: Educate yourself on the topic. Here are
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
One of the most prestigious award programs in our industry is the Excellence in New Communication Research Award from the Society for New Communications Research. I was in San Francisco for the awards gala on Friday, where the winners spoke briefly about their award-winning projects, and I came away with
Last year Dave wrote an inspiring post on this blog that included information on how Kinaxis is successfully re-using and promoting content in social media channels. At Blogworld in Las Vegas, I saw Kirsten Watson from Kinaxis on a B2B social media panel, where she shared even more about the