Customer Intelligence Blog
Evolving relationships for business growth
We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling the wagons," or other moves to preserve and protect. It's understandable, but in the world of business that reaction may also translate
The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we all engage directly with health care organizations. Because of those two reasons, people in all industries have a stake in
Maybe you’re like me – you work with (or within) a lot of large companies with big marketing departments. Everyone is crazy for “customer intimacy,” but what exactly does that mean? As much as I preach about knowing and understanding your customer – they end up as an aggregate: a