Customer Intelligence Blog
Evolving relationships for business growth
I recently had the privilege to work with Charlene Li, one of our industry's thought leaders, on a Webinar that SAS sponsored and the American Marketing Association produced, titled "Drive Marketing Relevance in Today's Digital World." The SAS host and architect of the discussion's content was Jonathan Hornby, one of
SAS’ Contact Center has been an integral part of our company for over ten years. Composed of fifteen employees, our team services both internal and external customers. Internally we work with our marketing department to provide outbound call support for campaigns and with our sales organization to qualify and route
Anyone who knows me well, knows I believe in the power of three. I know I am not the first to realize the near mystical properties of this tool, and as a marketer and leader, I do my best to take advantage of it. Lions, and Tigers and Bears; the
There is nothing quite like third-party validation to complete the picture when telling a story. A quick peek at our Customer Success Stories page and any number of Analyst Reports tell versions of the SAS story as a great source of business solutions in ways that we could never do
Retail is an interesting industry. It has its own challenges and opportunities, but what happens in retail is worth watching for marketers in any industry because retailing is the essence of a market. The storefront / cash register / online shopping cart is literally the intersection of the “supply” curve
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and