Customer Intelligence Blog
Evolving relationships for business growth
There is a confluence of events happening this month that give us a great opportunity to spotlight one of the most complex and fascinating markets you can find anywhere: healthcare and life sciences (HLS for short). HLS includes all the industries that relate to caring for the health of individuals,
As a B2B marketing organization that promotes market-leading business analytics software and services, we at SAS have encountered the challenges that stem from our customer’s changing buy-cycle habits, as more and more turn to online channels for their research, evaluation, and consideration phases. We talk about these challenges in the
I've blogged before about how to leave comments, why to leave comments and when to leave comments. I've challenged readers to leave one comment a day, to contribute substantively to online conversations and to answer questions or solve problems when commenting on blogs and discussion forums. But there's a different
By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than
Social media was an undeniable common theme at this year's SAS Global Forum, infiltrating general sessions, paper presentations, posters and conference attendee engagement. Former editor of this blog, David Thomas, spoke at SAS Global Forum and told attendees that social media may be a phenomenon, but it’s not a fad.
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout