Customer Intelligence Blog
Evolving relationships for business growth
As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent
In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few
Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a TV advert? The answer to these questions may surprise you. Our recent survey of
During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will be there in a big way. The retail industry is a big deal at SAS and SAS benefits retailers in a big way, with more than 600
Without fail, at every social media conference I attend, someone will approach the microphone during the Q&A portion of a presentation and ask the speaker or the panelsts, "How are you measuring influence for your blogger outreach programs?" Or, "How can we replicate what you're doing to decide whether certain
Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,