Customer Intelligence Blog
Evolving relationships for business growth
Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey,
You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman from Staples is an executive that clearly enjoys talking about both marketing and analytics, which makes his presentations both informative and enjoyable. Recently, Jim shared
Earvin “Magic” Johnson is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making his mark in the business world in a characteristically large-sized way. And Magic just loves to prove people wrong – especially if they tell him