Customer Intelligence Blog
Evolving relationships for business growth
I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries. One session featured speakers from Independence Blue Cross sharing their
Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by
SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,
I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012. I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm. And my main takeaway from yesterday's keynote address by Joe
I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned
As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL. It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,