Customer Intelligence Blog
Evolving relationships for business growth![What's in a name – Marketing Analytics.](https://blogs.sas.com/content/customeranalytics/files/2013/03/wedge2.jpg)
In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. My goal with this series of posts was to clarify the definitions among the terms, delineate
![What's in a name – Integrated Marketing Management.](https://blogs.sas.com/content/customeranalytics/files/2013/03/wedge1.jpg)
In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining our third of four terms – that of integrated marketing management (IMM). Each of these four terms are different and distinct, so let’s jump right into our
![What's in a name – Customer Analytics.](https://blogs.sas.com/content/customeranalytics/files/2013/03/wedge.jpg)
In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and which SAS solutions apply. It's
![What's in a name – Customer Intelligence](https://blogs.sas.com/content/customeranalytics/files/2012/12/wedge2.jpg)
As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and know which SAS solutions apply. It's
![The five keys to content-powered marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly, content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And
![3 ways to show your love to your customers](https://blogs.sas.com/content/customeranalytics/files/2013/02/Valentine.Meme_.jpg)
It's Valentine's Day - a day widely associated with love, or at least as a day for acknowledging love. It's celebrated world-wide with offers of candies, flowers, poetry and many other ways to make it very clear how you feel. While observed around the world, Wikipedia notes that it's a working day in most countries. And