Customer Intelligence Blog
Evolving relationships for business growth
I consider myself lucky to have confirmed first-hand that Nate Silver is a relatively smart guy. He most recently published a book, The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t, and he is particularly well known for accurately predicting the outcome of the 2012
New research by the CMO Council and SAS, entitled "Big Data's Biggest Role: Aligning the CMO & CIO," shows more overlaps than differences between marketing and IT. Big data is uniting the CMO and CIO in their common quest for a customer-centric organization. 61 percent of marketers and 60 percent of
Online marketers all want the same thing - for our customers to get what they want, when they want it, and with the fewest clicks possible. We already know that satisfied customers usually return, and now they share their experiences so the stakes have never been higher to get it
As a new contributor this blog, let me begin by introducing myself. My name is Dave Bilbrough, and I am a Solutions Architect on the SAS Customer Intelligence team, specializing in Digital Marketing. I am pleased to bring a digital perspective to the this blog seen through the prism of my background
The digital world we live in gives marketers the opportunity to capture, record, measure, analyze and report just about anything nowadays - and we do it! Clicks, conversions, likes, attrition, business drivers, value destroyers - you name it and it's all fair game. Therein lies the rub - it's all fair game, and that's what's putting
Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It's a great opportunity you to interact with your peers in other companies and to gain firsthand knowledge on how to make the most of your CI investment in three important ways: Much of the event is planned to give you many