Customer Intelligence Blog
Evolving relationships for business growth![8 times you need marketing optimization](https://blogs.sas.com/content/customeranalytics/files/2013/07/MO-chart2.jpg)
Marketing optimization has never been more critical because it's never been more important for marketers to know the decisions we make are the best ones. The need is driven by globalization, the accelerating pace of technological change, ever-scarcer resources, and so many other factors. In this environment, leading companies are increasingly
![Marketing analytics and why data visualization matters](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Marketers – like most people – like to see their accomplishments in some sort of visual representation. We are a profession who lives in PowerPoint, prezi or some other sort of tool that makes what you are working on look really, really good – sometimes – better than it really
![The illusion of healthy marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
As a somewhat healthy and active guy, I pay attention to — and sometimes shake my head at — product packaging that boasts “40 percent less fat” or “all natural ingredients.” When you look at the fine print, it tells a more complete story. Yes, there might be a percentage
![Integrated marketing management: manage the customer experience](https://blogs.sas.com/content/customeranalytics/files/2013/06/imm_cust_experience.png)
Thanks for joining us for the final post in our series detailing out the Integrated Marketing Management visual that describes what it takes for marketing departments to deliver long term profitable growth to their organizations. In our previous posts we detailed the full visual, and then the first two sections
![Integrated marketing management: orchestrate, then interact](https://blogs.sas.com/content/customeranalytics/files/2013/06/imm_orch_interaction.png)
This blog post focuses on clarifying what's important in integrated marketing managment, as shown in the second of three sections, titled Orchestration and Interaction. Often when I mention this product category – I receive perplexing looks due to the name we have given to this section in the full IMM visual. Previously we
![Integrated marketing management: start with strategy and planning](https://blogs.sas.com/content/customeranalytics/files/2013/06/imm_strategy_planning.png)
My first post in this series provided an integrated marketing management visual of the full customer intelligence process. Admittedly, marketing is big and complex, so I thought I would help to take a section at a time to highlight what's important. In that colorful disk-shaped schematic, there are three sections that “float” on top of