Customer Intelligence Blog
Evolving relationships for business growth![The marketing value of big data is a new perspective Viktor Mayer-Schonberger was keynote speaker at the NCDM13 conference.](https://blogs.sas.com/content/customeranalytics/files/2013/12/Viktor.NCDM13-2.jpg)
The value of big data has less to do with the sheer quantity of the data, and is more about an opportunity to take a new view of the world. That's the thought that Viktor Mayer-Schonberger, the Oxford University Professor known for his expertise on big data shared in his keynote session at the
![The impact of negative reviews on purchase decisions The Castle has the best view of Budapest, but how are the reviews?](https://blogs.sas.com/content/customeranalytics/files/2013/11/Budapest.-Castle.jpg)
My colleague Kelly McGuire recently teamed with Associate Professor Breffni Noone at The Pennsylvania State University to study the role of reviews and ratings and price on purchase decisions in the hotel sector. Their findings confirmed the relationship linking ratings and reviews with quality and value perceptions of hotel room purchases that they'd found
![We're talking turkey via live chat on sas.com Live chat on sas.com happens in a pop-up window by request or if our visitor appears to need help.](https://blogs.sas.com/content/customeranalytics/files/2013/11/1-SAS.com-chat.jpg)
Communicating with prospects and customers is one of the most important roles we have in the SAS Marketing Contact Center, and live chat is one of the most popular channels. We gain valuable insights from the transcript data, and our data has also shown that we enhance our website visitors'
![DMA blog highlights the pivotal role of the Chief Data Officer DMA Advance is the official blog of the Direct Marketing Association.](https://blogs.sas.com/content/customeranalytics/files/2013/11/DMA-Advance.jpg)
Stephanie Miller at The DMA is challenging marketers to see data differently. In her most recent blog post in the See Data Differently series of the DMA Advance blog, she spotlights the pivotal role for marketing of the Chief Data Officer. By describing the work and perspectives of Todd Cullen,
![Why members-only has meaning to customers at Gilt The "Members Only" jacket in the 1980s was the ticket to coolness.](https://blogs.sas.com/content/customeranalytics/files/2013/11/1-Members-Only.jpg)
Gilt is an online retailer based in the United States, founded in 2007 and is best known for flash sales - only available to members for 36-48 hours. It's all about giving its members the inside scoop to snag something cool and sought after, and then adding the thrill of
![Do you know which of your customers have the most clout? In any community, leaders are usually the ones who have the most connections and most influence.](https://blogs.sas.com/content/customeranalytics/files/2013/11/1-CustomerLinkAnalytics.jpg)
It’s an interesting question, right? We all know our customers talk among themselves about our products and our brands. They do it in person, on the phone and on social media. Heck – even we marketers talk among ourselves and sometimes it's about our customers. It’s what people do –