Customer Intelligence Blog
Evolving relationships for business growth
A great marketing strategy should always include research and reporting components to help sales find “gold” in potential and existing customer data to gain new revenue. Sales teams are always looking to their marketing counterparts to help get new leads to turn them into successful opportunities. It's simply not enough to just provide names
The topic of Marketing Accountability is very hot right now. Also known as Marketing Measurement or Marketing Attribution, it looks at how brands can demonstrate the value of the marketing programs they put in place and execute. In order to demonstrate this value, organizations often use software or programs that are
In today’s digital world, even the most dedicated customers can have different needs and preferences at different times and places. And while customers can certainly be fickle, that’s not what always drives the situationally-dependent nature of the customer relationship. It’s life today that makes it so complex. Think of your own customers