Customer Intelligence Blog
Evolving relationships for business growth
As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels
The Fitbit. I wasn't convinced I really wanted one until a coworker showed me a staggering number of pounds lost on a very colorful dashboard. In her sweet Texas drawl, she explained, “It’s all here. My sleep patterns, amount of water I drank, calories eaten, and even steps taken.” One little
Collecting and counting points in order to reach a threshold - and ultimately receive some sort of reward - these are the loyalty programs we know of today. Recently I have read a lot about how brands are looking to overhaul their loyalty programs - to reach more customers and