Customer Intelligence Blog
Evolving relationships for business growth
Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than
The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so more and more consumers gravitate toward brands they can trust, companies that know them and organizations that engage with them in ways
As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot topics” we focused on. Marketing Analytics Marketing Analytics is near and dear to our hearts, among other reasons because we’ve had a
I have the good privilege to work with colleagues that represent all the best qualities of data-driven marketers. Jenn Chase and Matt Fulk lead our Marketing Services team, which has collaborated with me and my peers in dramatically improving our marketing results by using our own Customer Intelligence solutions. This "drinking
When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded. That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight,
The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of the Program Committee for their conference, NCDM13: Where Marketing Meets Big Data. The secret glue between IT and marketing departments is big data.