Customer Intelligence Blog
Evolving relationships for business growth![How Ziggo’s marketing puzzle pieces fit together Ziggo customers need internet, TV and phone services.](https://blogs.sas.com/content/customeranalytics/files/2014/05/Ziggo1.jpg)
Have you ever worked on a jigsaw puzzle? You have hundreds of pieces to painstakingly put together and somehow at the end it all fits to make a beautiful picture. Some people love the challenge and others could think of few things more painful. Either way, a jigsaw puzzle is
![Today’s ad agencies: the new Mad Men of data](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
What does a day in the life of an ad agency look like? In Don Draper’s Mad Men world, it involved creative brainstorming and, yes, a lot of smoking and drinking at the office. Much has changed since the 1960s. With the exponential increase in digital data, today’s agencies are
![Gartner research positions SAS in leader quadrant for Marketing Resource Management](https://blogs.sas.com/content/customeranalytics/files/2014/05/Gartner_MRM_MQ_2014-e1399401863369.png)
Recently, SAS was positioned well into the leader’s quadrant for Marketing Resource Management (MRM). This is a great accomplishment for our Customer Intelligence division – and highlights the hard work we have accomplished over the past two years. In this post, I wanted to provide a little more detail around
![Dear Marketer: Do you know me? Sincerely, Customer](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
As marketers, many of us work in siloed organizations. Some companies organize around products, other companies organize around functions, and still others around geographies (and even some can make silos out of all of those areas together!). The organizational structures, processes and systems supporting these silos keep us from seeing
![New HBR report reveals six ways to improve customer experience HBR Report: Lessons from the Leading Edge of Customer Experience Management](https://blogs.sas.com/content/customeranalytics/files/2014/04/HBR-Report.jpg)
Customer experience management is not a new concept, but it garners a lot of attention for one very good reason - it really matters. As typical consumers now have greater access to goods, services and information than ever before, it's never been more critical to differentiate. And for business models more complex
![Seeing context helps internally and externally Visual Analytics helps you see context in your data.](https://blogs.sas.com/content/customeranalytics/files/2014/04/Visualize3.jpg)
It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be telling, and it provides meaning to what might otherwise be random facts by revealing the connections between them. In the case of