Customer Intelligence Blog
Evolving relationships for business growth
As mass marketing becomes less common and effective, we get closer and closer to the ideal of the “segmentation of one,” which involves high degrees of personalization. In that environment, businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies --
In response to my last post—Marketers ask: Why do we need Hadoop if we’re not doing big data?—a Twitter follower asked this question: It’s a fair question. Typically, marketers are more interested in the car (in this case, big data) than they are in the engine (Hadoop). But Hadoop is
How often do you give much thought to your card swipe? It’s become so commonplace that I doubt you think of it at all – and that’s how it's supposed to be. Fast, easy and a complete non-event so you can be on your way in no time at all