Customer Intelligence Blog
Evolving relationships for business growth
Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. At Oberweis Dairy, one of their important product lines is ice cream - and for them, higher temperatures mean more ice cream sales, right? Not
Déjà vu. For me, this term immediately conjures images of Bill Murray waking up in Punxsutawney, Pennsylvania on Groundhog Day – repeatedly. In French, déjà vu means “already seen” and while I usually fall solidly into the realm of skeptic in matters like these, I have to admit feeling a
How many loyalty tags do you have on your keychain? Five? Six? Ten? Would you say those tags make you more loyal, or do you just have them for the discounts? And if it's just for the discounts, does that really build your loyalty or would you switch to the
“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each
I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for them between the business problems they face and the value propositions of our Customer Intelligence solutions. Along the way, I think I've become
“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United States came ashore in October 2012. Airbnb, an online matchmaker for travel rentals, was one of several organizations that immediately put big data to