Customer Intelligence Blog
Evolving relationships for business growth![Are you kidding me, Facebook? Oh, you got it right.](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant
![Why the "art" of marketing still matters Artfully conceived, scientifically executed.](https://blogs.sas.com/content/customeranalytics/files/2014/12/Ramekin.jpg)
There has been a lot of attention given in this blog and elsewhere to this idea of marketing becoming more "scientific." And for good reason - because it's actually happening. It's all about big data, digitization, the importance of search, the empowered (social) consumer, the Internet of Things, and how
![When science gets ahead of art Accurate targeting - like playing darts.](https://blogs.sas.com/content/customeranalytics/files/2014/12/Targeting.jpg)
I recently worked with a company (we’ll call them ABC, Inc.) on a customer segmentation strategy. This particular organization has a predefined set of marketing campaigns that they would send to all of their customers. There was no differentiation in the messaging or channel. We created a number of predictive
![Which of these four types of marketer are you? Which type of marketer are you?](https://blogs.sas.com/content/customeranalytics/files/2014/12/Which-Type.pptx_.jpg)
Eighty-four per cent of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears
![Where do you draw the line between relevancy and privacy?](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in
![We're being swindled by robots When paying for clicks, how many of them are from bots?](https://blogs.sas.com/content/customeranalytics/files/2014/12/Robot2.jpg)
For marketing analysts, one of the beautiful things about digital advertising is it’s “trackability.” Every interaction on the web generates a piece of data, so in theory, you know where and when your ad was seen, who clicked on it, and any subsequent conversion. But what if the online advertisements