Customer Intelligence Blog
Evolving relationships for business growth![Three guidelines for a great customer experience](https://blogs.sas.com/content/customeranalytics/files/2015/02/104365273.jpg)
Think about what makes you shop at the same place over and over again. Is it attention to detail or the fact that you're always remembered? What makes a good customer experience, regardless of channel? Darren Stoll, Group Vice President of Marketing at Macys.com recommends these three guidelines for retailers: Think about
![Mobile best practices: challenges and success metrics CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Getting-in-Sync-Best-Practices.jpg)
Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically before our very eyes. It's a game-changer for how people live their lives and engage with brands, which makes it a game-changer for marketers as
![Mobile best practices to get in sync with customers CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Getting-in-Sync-Best-Practices.jpg)
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what they expect, and as a result it’s changing the way we need to engage with our customers. The way consumers become emotionally attached to their
![How to visualize an answer to your skeptics SAS Visual Analytics is like being able to see big data to believe it.](https://blogs.sas.com/content/customeranalytics/files/2015/01/SAS-VA-Customer-Analysis-Demo.jpg)
Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in today's world of scripted "reality" TV shows, internet hoaxes and celebrity "farewell" tours, healthy skepticism can help you quickly steer clear of things that waste your
![Customer loyalty programs failed me three ways in one day Many loyalty programs have tags for your keychain.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Loyalty.Keychain.jpg)
Just this week, I had a whirlwind experience with three customer loyalty programs that left me scratching my head (and not necessarily feeling loyal): Loyalty Experience#1: No value The other day, I went out to dinner with a friend of mine. The restaurant we went to is part of a
![Three retail predictions from The Big Show](https://blogs.sas.com/content/customeranalytics/files/2015/01/SASbooth.jpg)
If you’ve been watching the news out of The Retail Big Show, you've been hearing about omnichannel, big data and the Internet of Things. Now that the show is over, don’t forget to follow @SASRetail on Twitter for continued retail news, and watch the SAS Marketing Insights Center for coverage of the