Customer Intelligence Blog
Evolving relationships for business growth![Why forecasting is the next frontier in retail Many retailers do not engage in effective forecasting.](https://blogs.sas.com/content/customeranalytics/files/2015/02/Forecasting.jpg)
Retailers are always trying to get closer to customers. But it’s not just about improving service to those customers – it’s about understand more about what products they are demanding so as to make better forecasting decisions around, for example, how much of a particular item is needed in stock.
![Mobile best practices: alignment around mobile-first strategy CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Getting-in-Sync-Best-Practices.jpg)
Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the
![Using customer data to deliver meaningful experiences Use analytics to know what a meaningful experiences is](https://blogs.sas.com/content/customeranalytics/files/2015/02/Customer-Experience2.jpg)
“Welcome to Panera! What can I get for you today?” the eager associate asks. “A bowl of chicken noodle soup with a side of bread, please. Oh! And a large ice tea. For here.” She swipes my Panera card and looks up smiling, “Happy birthday, Analise! For your birthday you
![Beyond the buzzwords at NRF](https://blogs.sas.com/content/customeranalytics/files/2015/01/SASbooth.jpg)
Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is
![Mobile best practices: engagement and the customer experience CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Getting-in-Sync-Best-Practices.jpg)
Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience
![SAS again a leader in Gartner Marketing Resource Management Magic Quadrant The Gartner Magic Quadrant for Marketing Resource Managment shows SAS as a leader.](https://blogs.sas.com/content/customeranalytics/files/2015/02/GartnerMRM.MQ_.jpg)
Gartner just recently released its Magic Quadrant for Marketing Resource Management (MRM) report –where SAS was named a leader. SAS attains this "Leader" distinction by quantitatively outpacing 15 out of 16 other vendors on both our completeness of vision and ability to execute. The graph to the right shows SAS' continued movement toward the