Customer Intelligence Blog
Evolving relationships for business growth
Back in 2001, when I started working in the enterprise marketing software business, customer relationship management or CRM was seen as the cure all from a sales and marketing perspective. “If only we could more quickly send direct mailers offering a buy one, get one video rental, we could corner the
My smartphone’s alarm clock app recently did something it’s never done. It failed to go off. I slept through my exercise class. Grrrr! After texting an apology to my trainer, I looked online for a solution. Google knows everything, right? I found the answer in an online support community, tweaked
Privacy is a perennial issue. Whether it is a data breach at the IRS, deliberate leaks such as the Panama Papers or simple non-compliance of data rules, privacy is a regular source of news stories and concern to those responsible for managing personal data of any kind. The Internet of