Customer Intelligence Blog
Evolving relationships for business growth
We've been saying that the customer is queen or king for quite some time now. And in the coming year, that will be truer than ever. The customer determines where he or she finds information and which channel and which supplier gets the sale. And there is an abundance of
As data-driven marketers, you are now challenged by senior leaders to have a laser focus on the customer journey and optimize the path of consumer interactions with your brand. Within that journey there are three trends (or challenges) to focus on: Deeply understanding your target audience to anticipate their needs
A common practice in traditional marketing is to first choose a target market to focus on. You then align your organization’s strategies and messaging to create a campaign in that target market. But what happens when it becomes clear that the campaign you created isn’t working? How agile are you