Customer Intelligence Blog
Evolving relationships for business growth
Providing a great digital customer experience is more and more important, and yet many brands seem not to care by providing less than stellar experiences over and over again. It's like déjà vu, a French term that means “already seen,” which is used to describe the sensation that you have already experienced something that
We’ve heard a lot lately about digital transformation, the idea that businesses are evolving how they operate – moving from traditional channels towards all things digital through the use of mobile apps, in-store digital offers, and more digital communication in general. My own experience confirms this. I love mobile banking,
Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell you their favorite program. In my case right now, it would have to be a tie between Scandal and Modern Family. So as a devotee
Things haven’t changed as much as you’d think. Some 14 years ago, as a young whippersnapper in customer analytics PR, my interviews often centered on tearing down silos and building a 360-degree customer view. Still do. But while we mulled over the mechanics of understanding the customer through analytics, we
The unstoppable rise of the data scientist in marketing has transformed the industry. Previously seen as creative, intangible and emotional, marketing has gone under the knife of measurement and awoken in a strange new binary world. But before we consign creativity to the work of algorithms and witticisms to machine
Once again Mother’s Day has arrived and we all should take a moment to honor our moms. To that end, I’d like to reprise a post from two years ago, Happy Mother’s Day: advice for marketers from moms, and add some more motherly advice to guide us in marketing. Many thanks to