Customer Intelligence Blog
Evolving relationships for business growth![Relationship lessons from marketing operations A man and a woman looking at a screen together.](https://blogs.sas.com/content/customeranalytics/files/2015/08/Couple.jpg)
It’s a clichéd rom-com scene: The couple is sitting at a table in clearly awkward silence. Finally, one of them announces that the relationship is over and in doing so delivers the classic line “It’s not you, it’s me.” And what I always hear in those scenes is “It’s not
![How you can take social media from talk to action](https://blogs.sas.com/content/customeranalytics/files/2015/08/Moran-Kids-5-years.jpg)
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
![The customer experience and localized assortments](https://blogs.sas.com/content/customeranalytics/files/2015/07/Assortment.jpg)
Retailing holds great lessons for marketers in all industries because as long as there have been customers, retailers have focused on the customer experience. And one of the biggest elements of the customer experience is assortment - literally addressing the customer's need for variety or choice. Think of a time
![The power of real-time contextual marketing The future of marketing involves touch-screens.](https://blogs.sas.com/content/customeranalytics/files/2015/07/Future-of-business.jpg)
In the movie Minority Report, while the leading actor walks through the mall and experiences personalized greetings all around him, there is a clear flash of how the future of marketing may look: a customer journey marked by relevant and personalized experiences. Getting back to the reality of today, the typical
![Marketers ask: Why do we need Hadoop if we’re not doing big data? There are 6 Hadoop use cases.](https://blogs.sas.com/content/customeranalytics/files/2015/07/hadoop-use-cases.png)
"Our corporate data is growing at a rate of 27% each year and we expect that to increase. It’s just getting too expensive to extend and maintain our data warehouse.” “Don’t talk to us about our ‘big’ data. We’re having enough trouble getting our ‘small’ data processed and analyzed in
![What are mobile consumers thinking?](https://blogs.sas.com/content/customeranalytics/files/2015/07/Kellogg-School-Report.jpg)
Why are they thinking that? And how is their customer experience different with mobile? As the world is going mobile, those were the questions on our mind as we kicked off an important research project with Northwestern University’s Kellogg School of Management (the Research). We were motivated to zero in on those