Customer Intelligence Blog
Evolving relationships for business growth
In the past, the supermarket wars were fought on location and floor space. The biggest supermarkets had the most space in the best locations. Today it’s very different as battles are won and lost on price, loyalty and maintaining profit margins. The price of milk rose to the top of the
Welcome back to our journey toward marketing optimization! If you missed the introduction, I previously explained the concept of direct marketing optimization in my last post, "The journey toward direct marketing optimization.” From that departure point, the topics in this post will take us to the first stop in the journey where we'll explore
If a data lake isn’t a data warehouse, as I proposed in my last post, then it behooves us to better understand more about this “new” data lake structure. In the fifth and final post in this series titled, Big Data Cheat Sheet on Hadoop, we’ll highlight some of the
Starbucks is a company that has amply demonstrated that it’s about far more than pouring a cup of coffee. Their famous CEO Howard Schultz has boldly led the company to take on social impact initiatives that give their customers the opportunity to participate in those initiatives. Not all of the initiatives
I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor who insisted all case write-ups be submitted on a single sheet of paper, I developed a genuine appreciation for good, clean writing and a similar
Today most companies engage in direct marketing to communicate with their customers. If you work on a campaign management team, you are probably sending emails, SMS, letters (you can admit it - you are still doing it!) and also using call centers in order to extend offers to your customers. Some companies use analytics to choose