Customer Intelligence Blog
Evolving relationships for business growth![Retailers facing most unpredictable Christmas ever](https://blogs.sas.com/content/customeranalytics/files/2015/11/Retail-Offers.jpg)
Once upon a time, the festive countdown began when towns and cities switched on their Christmas lights. We all sat at home, eagerly waiting for Christmas adverts to debut. Retailers could plan based on the number of weekends left until Christmas. But last year, all that changed – the Black
![Translating predictive marketing analytics through visualization](https://blogs.sas.com/content/customeranalytics/files/2015/11/Suneel-Image-2.jpg)
Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with
![Digital marketing, predictive analytics, and making personalization delicious](https://blogs.sas.com/content/customeranalytics/files/2015/11/Suneel.Figure11.png)
In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,
![Data privacy can be a trick or treat](https://blogs.sas.com/content/customeranalytics/files/2015/10/Privacy-personalization-Infographic.jpg)
Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
![How localization helps retailers with millennials](https://blogs.sas.com/content/customeranalytics/files/2015/10/Armani-Tux.jpg)
Recently I read an article on National Retail Federation's "Halloween Headquarters" that 1 out of 6 millennials will dress up their animal for Halloween versus 13% of adults. With the rise in cat lovers and hipsters, I wasn’t surprised. I’m not going to lie, I once had a Pomeranian named Armani
![Want to use money wisely and reduce opt-outs? Read this.](https://blogs.sas.com/content/customeranalytics/files/2015/10/Adrian-Carr-Optimisation2.jpg)
In our wonderfully complex world of digital media, with on-line all-the-time connectivity, social media, big data opportunities (and challenges), it's never been more challenging (and at the same time easy) for marketers to use money wisely. Technology has accelerated the pace of doing business and one consequence is the common