Customer Intelligence Blog
Evolving relationships for business growth
As marketers, “Our future lies in our ability to create really interesting things,” says Robert Rose, Senior Advisor at The Content Advisory. The flip side of that, however, is that many marketers today are “expected to be on demand pdf creation machines.” To accomplish these two contradictory goals requires strategy,
Editor's note: Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland sizes up the benefits of the two technologies and offers up a solution to businesses wanting the best of both. With constant pressure on profit margins, organisations need to strike a balance between improving cost efficiencies and customer
Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple