Customer Intelligence Blog
Evolving relationships for business growth
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
Is social media too risky for banks? Can banks make a social media connection with customers that will shake off the negative impressions developed during the past few years? SunTrust Bank and “Biz” Stone (@biz to Twitter users) say yes. Still - many organizations are not using social media as
Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that