Customer Intelligence Blog
Evolving relationships for business growth
In April, I wrote 12 ways to write a conference blog post. It's one of those posts that I continue to share and often see others reference as well. One thing that might be implied in that post but isn't overtly stated is something of a golden rule for for
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of
I was happy to see several sessions on e-mail marketing at this week’s Internet Summit. The timing couldn’t have been better for me, as I’ve been pondering the very question with which Jenn Markey (@jmarkey), business development director at communications firm Protus kicked off her discussion: Is it really a