Customer Intelligence Blog
Evolving relationships for business growth
By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than
Social media was an undeniable common theme at this year's SAS Global Forum, infiltrating general sessions, paper presentations, posters and conference attendee engagement. Former editor of this blog, David Thomas, spoke at SAS Global Forum and told attendees that social media may be a phenomenon, but it’s not a fad.
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout