Customer Intelligence Blog
Evolving relationships for business growth
We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but according to David, banks
According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others. Warren sees these channels becoming more of a marketplace, reducing the reliance on the
We just completed our largest annual event for Financial Services, the SAS Financial Services Executive Summit, where the theme was using analytics to drive innovation and create change. Even in the earliest stages of planning, it was clear that the customer would loom large in our content because that’s what’s