Customer Intelligence Blog
Evolving relationships for business growth
As previously mentioned, I attended this year's DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it
The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club! And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their
Understanding the customer is more and more complex with each passing every day, especially due to the ever-increasing amoung of customer data - generating what is commonly known as "Big Data." Adding to the complexity is all the unstructured data from social media, which happens to be highly relevant to understanding the customer. So