10 content ideas for your next product launch


The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club!

And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their knowledge about solving customer's problems instead of talking about their products.

If you're having trouble coming up with ideas for your next product launch, consider the sample ideas below. I recommend picking one or two that you can post leading up to the launch and another one for launch day. Be sure you include a link to your press release or product positioning in the post on launch day.

Remember, this doesn't have to be hard. These posts can range from 300-500 words. In all cases, X is a concept like fraud prevention, baking cookies or home theater systems, not a product:

  1. How to get started with X
  2. Five reasons not to ignore X
  3. What is X and why should you care?
  4. The latest thinking on X
  5. 5 things your manager needs to know about X
  6. 6 ways to use X in your job
  7. The 4 principles of X you can't ignore
  8. 3 new ways of looking at X
  9. 10 new ways to boost your business with X
  10. 5 myths about X busted

Need more? Follow the simple template below for any one of these posts:


Intro paragraph explaining the topic.

Second paragraph introducing the list or the anecdote.

Body of list or anecdote or explanation.

Conclusion and call to action (link to press release, white paper or brochure.)

Try these ideas out for your next launch plan. You'll be surprised how much more useful the content is to your audience than anything you might say about the features and functionality of your newest product.


About Author

Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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