Customer Intelligence Blog
Evolving relationships for business growth
Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter
This is the cross-post of a funny and informative post written for an internal SAS blog by my colleague and blogger extraordinare Chris Hemedinger. For those of you not familiar with "spam," it's a scourge of electronic media that shows up in blog comments among other places - placed with the intention of gaining better
Hello, everyone! I’m excited to be part of this great blog and share a few of my ideas. A little about me – I’m a marketer at heart, passionate about strategy, creativity, branding and analytics. I love discovering marketing lessons by examining things around me. At SAS, I’m a marketing