Customer Intelligence Blog
Evolving relationships for business growth
A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy. Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm
Marketers all focus on what we think our customers will like. We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year's marketing campaigns, look at our facilties/products, hire outside consultants......and the list goes on and on. But with all this analysis going on, one
In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a