Customer Intelligence Blog
Evolving relationships for business growth
The idea of customer centricity in marketing is as "old as dirt" - it's probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations? The
I have been fortunate enough to work on some of our various marketing analytics’ implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall
Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row. In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really