Customer Intelligence Blog
Evolving relationships for business growth
As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's important to define them, as well as understand what comprises each term and know which SAS solutions apply. It's
Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly, content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And
It's Valentine's Day - a day widely associated with love, or at least as a day for acknowledging love. It's celebrated world-wide with offers of candies, flowers, poetry and many other ways to make it very clear how you feel. While observed around the world, Wikipedia notes that it's a working day in most countries. And