Customer Intelligence Blog
Evolving relationships for business growth
As a new contributor this blog, let me begin by introducing myself. My name is Dave Bilbrough, and I am a Solutions Architect on the SAS Customer Intelligence team, specializing in Digital Marketing. I am pleased to bring a digital perspective to the this blog seen through the prism of my background
The digital world we live in gives marketers the opportunity to capture, record, measure, analyze and report just about anything nowadays - and we do it! Clicks, conversions, likes, attrition, business drivers, value destroyers - you name it and it's all fair game. Therein lies the rub - it's all fair game, and that's what's putting
Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It's a great opportunity you to interact with your peers in other companies and to gain firsthand knowledge on how to make the most of your CI investment in three important ways: Much of the event is planned to give you many