Customer Intelligence Blog
Evolving relationships for business growth![Transforming your business success with a customer-first strategy](https://blogs.sas.com/content/customeranalytics/files/2017/08/Broadcaster-702x336.jpg)
Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.
![So you want to be a customer-first organisation?](https://blogs.sas.com/content/customeranalytics/files/2017/07/Retail-Shopper-Online-702x336.jpg)
Think big, start small, take the analytics-driven approach You want to be a customer-first organisation, but are the benefits worth it? Forrester reports that customer experience leaders enjoy 17 percent CAGR (compound annual growth rate) as opposed to laggards at 3 percent.[1] Organisations of all shapes and sizes are embarking on
![Real-time decisioning offers unmatched customer experiences](https://blogs.sas.com/content/customeranalytics/files/2017/07/FAN2013699-702x336.jpg)
For many industries, products and features are no longer the most crucial differentiators in the minds of customers. Take mobile telecommunications, for example. The recent market shift from virtually no unlimited data plans to announcements of unlimited data offerings by every major US wireless carrier in a short span of
![The age of now: focusing on the segment of one](https://blogs.sas.com/content/customeranalytics/files/2017/07/Customer_digital-marketing-702x336.jpg)
If there’s one thing today’s organisations can agree on, it’s that the world has changed. In the words of Tony Mooney, former managing director of insight and decision science at Sky, speaking at the recent SAS Data & Customer Experience Forum, “we are now living in a world that is volatile,
![Transforming the customer experience with analytics](https://blogs.sas.com/content/customeranalytics/files/2017/06/Customer_real-time-702x336.jpg)
Tiffany Carpenter, head of customer intelligence at SAS UK & Ireland, looks at the benefits of real-time customer experience and offers a preview into how analytics is powering hyper-personalised customer journeys In recent years, customer experience has become an important battleground for brands. Yet, in a hyper-connected, hyper-competitive environment where
![Multivariate Testing: Test more in less time](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Multivariate testing (MVT) is another “decision helper” in SAS® Customer Intelligence 360 that is geared at empowering digital marketers to be smarter in their daily job. MVT is the way to go when you want to understand how multiple different web page elements interact with each other to influence goal