Customer Intelligence Blog
Evolving relationships for business growth
Some people consider "big data" an "overused" buzzword, almost as if it were a fad or a "trending term" and then in a year, we'll all move on to the next "shiny object." We may very well have a new shiny object soon enough, but the fact remains that big data is a current
It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically changing the world and marketing and IT have the opportunity to radically change the enterprise together. Yes, the stakes are high and
Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the