SAS Customer Intelligence is taking it to the streets in October 2010

Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts and learn more about the difference that customer intelligence solutions can make for your business. We hope you can join us at one or all of these events.
Washington, DC
On October 5, 2010 in our nation’s capital, SAS is hosting a Web Analytics Tuesday reception at the Sheraton National Hotel near Pentagon City at 900 Orme Street, Arlington, VA. This is the single most popular social network and networking event in the digital measurement sector and THE event for Web analysts. This reception is being held in connection with the eMetrics Marketing Optimization Conference. Highlights include:
  • Hear from John Lovett and SAS on social media approaches and why Web Analytics is a natural partner for Social Media Analytics.
  • Enjoy free refreshments.
  • Enter for a chance to win a free Flip HD video recorder.
  • Click here to Register and join us for the fun!
  • Boston, MA
    On October 6-7, 2010 in Boston, SAS is a gold sponsor of the Inbound Marketing Summit.
    On Tuesday, Oct. 6 at 4:50pm, SAS will be featured on a panel discussion titled, “Harnessing the Power of Digital Marketing From Traditional to Digital: a B2B Technology Company’s Journey.” Speakers from SAS include:
  • Pamela Meek, Executive Director of External Communications
  • Deb Orton, Director of Marketing, and
  • Hillary Ashton, Director of the Americas Customer Intelligence Practice
  • In addition, we have a display in the exhibit area and we’re highlighting SAS Social Media Analytics and other SAS Customer Intelligence solutions. The Inbound Marketing Summit is part of FutureM, a week-long marketing event in Boston hailed as the first-ever week long, multi-location conference offering the opportunity to tap into the freshest thinkers in marketing, media and technology. Come see us in Boston, register here!
    San Francisco, CA
    On Oct. 9-14, 2010 in San Francisco, SAS is Thought Leadership sponsor of DMA: 2010 Conference and Exhibition. SAS is featured in 3 sessions at the event, in addition to hosting a hospitality reception that includes a book signing with Chris Brogan. For even more details, check out the basics on the 3 sessions below:
    Enhance Consumer Insight with Social Media with Chris Brogan
    Monday, Oct. 11, 1:45 – 2:45 p.m. | Room 103 Lower Level
    Chris Brogan, President, New Marketing Labs
    Mark Chaves, Director of Media Intelligence Solutions, SAS
    Social Media Analytics: The Science of Listening
    Monday, Oct. 11, 11:15 a.m. – 12:15 p.m. | Room 123 Lower Level
    John Bastone, Product Marketing Manager, SAS
    Event-Triggered Marketing Solutions: Which One Is Best for You?
    Monday, October 11, 11:15 a.m. – 12:15 p.m. | Room 113 Lower Level
    Andy Bober, Director of Customer Intelligence Product Management, SAS
    The hospitality reception is an exclusive book signing event with social media veteran Chris Brogan :
    Monday, October 11, 6 – 9 p.m.
    The St. Regis San Francisco | Overlook Terrace – Ninth Floor | 125 Third St. | San Francisco
    This event is free, but does require registration if you are interested.
    Orlando, FL
    On Oct. 13 – 16, 2010 in Orlando, SAS is sponsoring the annual Masters of Marketing Conference of the Association of National Advertisers.
    The conference will take place at the Rosen Shingle Creek Resort. The SAS exhibit will feature the Customer Intelligence Online Analytics Suite:
  • SAS Social Media Analytics,
  • SAS Customer Experience Analytics, and
  • SAS Web Analytics.
  • In addition, SAS has secured a full-page advertisement of The Advertiser magazine, celebrating the 100th anniversary of the ANA, and which will be distributed at the show. Click here to register for this event. We hope to see you in Orlando!
    Cary, NC
    On Oct. 19-20, 2010 at SAS World Headquarters in Cary, NC, SAS will host the Customer Intelligence Users Connection Conference. At this event, customers are invited for a two-day forum to connect with SAS experts and learn about the latest SAS offerings, as well as to hear from peers from across industries about how they are solving the most pressing customer marketing issues. The keynote speaker will be Dave Frankland, Vice President and Principal Analyst at Forrester Research.
    In addition, SAS will recognize organizations that have most effectively used SAS Analytic Marketing solutions to enable smarter decisions to solve more business challenges with a Customer Intelligence Award. Deadline for submissions is Friday, Oct. 8. The winner will be announced at the conference and all submitting individuals/organizations will be entered into a drawing for an iPad. Click here to learn more about and register for this great customer event!
    Las Vegas, NV
    On Oct. 26 – 28, 2010 in Las Vegas, NV, SAS will host the Premier Business Leadership Series. Designed specifically for senior-level executives, The Series features thought leaders and experts from a broad spectrum of industries who will share how they have cultivated a corporate culture that inspires innovation, and how they are optimizing resources to transform the way they approach business decisions.
    On the main stage, you’ll hear from Chris Brogan, Charlene Li and David Meerman Scott on social media. In sessions, you’ll hear from marketing leaders, such as Staples, UBS, Vistaprint, GE Money, T-Mobile, AEGON Direct Marketing, Harrah’s and Major League Soccer.
    In addition, there will be “lunch with the experts” roundtables with social media thought leader Chris Brogan on Social Media Analytics, retail titans Bernie Brennan and Lori Schafer on retail views of social media & mobility, and hospitality industry expert Michael McCall from Cornell University on Building Customer Loyalty.
    Attendance at the Premier Business Leadership Series is offered free of charge, but restricted to director-level and above executives. Click here to register.
    We have just about all four corners of the USA covered this month and hope you can come out and see us at one of these events!

    About Author

    John Balla

    Principal Marketing Strategist

    Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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