Customer Intelligence Blog
Evolving relationships for business growth![Striving for relevance with empowered customers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
![Banking on social media: Worth the risk?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Is social media too risky for banks? Can banks make a social media connection with customers that will shake off the negative impressions developed during the past few years? SunTrust Bank and “Biz” Stone (@biz to Twitter users) say yes. Still - many organizations are not using social media as
![Innovation, empowerment and in-database analytics](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that
![Twitter best practices from @biz](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
During Thursday’s BAI Retail Delivery Conference General Session, more than 200 banking industry leaders learned about Twitter from Isaac “Biz” Stone, co-founder of Twitter and @biz to Twitter users. Titled “Tapping into a New Generation of Consumers,” the session was led by Rich Karlgaard, Forbes magazine publisher and Digital Rules
![Cranking out content - Chris Brogan-style](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
And speaking of Chris Brogan, Chris writes a daily blog about, well (among other things), daily blogging. As a new media consultant and author on the topic, he practices what he preaches when it comes to understanding and exploiting the tools at hand. If he's going to tell you to
![My personal ROI for investing in social media](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
With the advent of social media, there has been a lot of chatter about its usefulness as well as many raised eyebrows regarding its benefits. A lot of people are still left wondering, how and why social media is even important and relevant to what they do. Most people who