Customer Intelligence Blog
Evolving relationships for business growth
As marketers, many of us work in siloed organizations. Some companies organize around products, other companies organize around functions, and still others around geographies (and even some can make silos out of all of those areas together!). The organizational structures, processes and systems supporting these silos keep us from seeing
Customer experience management is not a new concept, but it garners a lot of attention for one very good reason - it really matters. As typical consumers now have greater access to goods, services and information than ever before, it's never been more critical to differentiate. And for business models more complex
It’s hard to overstate the important of context. It provides clues when you are looking for answers, it provides texture and nuance to a story you might be telling, and it provides meaning to what might otherwise be random facts by revealing the connections between them. In the case of